| The popularity of smart phones,the upgrading of mobile terminal equipment and the prosperity of content output make mobile short video still maintain its vigorous vitality after experiencing strong development.Nowadays,the use of mobile short video has already become a habitual daily interaction behavior of many netizens.In recent years,with the crucial,the revitalization of the rural poverty strategy was proposed and a series of policy implementation,rural construction in our country status is more and more attention in the process of modernization,rural landscape,the farmers' living condition improved,a group of rural people to start in a short film and video platform to share their country life,with plum and pure as the representative of present rural life of mobile short video quickly into people's horizons,and became a widely discussed hotspot phenomenon,some of them work for well-made has been hailed as a model for national image publicity.Therefore,on platforms such as Kuaishou,Douyin,Douyin Volcano Edition and Watermelon Video,more and more rural people have picked up mobile phones and carried out self-production in the rural space of daily life from the perspective of masters.The production of rural space in mobile short video shows a distinct coexistence of imagination and hyperreality.On the one hand,the self-narrative of rural people removes the imagination and representation of the otherness of the rural space by mass media,and reverts the experiential daily life of the countryside which is covered by the narration from the perspective of the otherness.Taking the vast rural space as the shooting background,they extensively produce rural production,life,entertainment and other contents,showing the simple and natural rural life and farmers' industrious,intelligent,optimistic and open spirit.On the other hand,the way rural people express themselves is not completely independent,which is subject to the power of "spatial discipline".Under the constraint of capital,the appearance of rural space appears dependent and disciplined,and moves towards the hyper-reality dominated by capital culture,which is contrary to daily life.With the help of social space theory and communication theory,this paper studies the rural space production in mobile terminal video,which is carried out in four parts.The first part analyzes the production background,production subject and spatial characteristics of rural space in mobile short video,and defines the rural space form of production according to the spatial theory,in order to have a macro understanding and positioning of rural space in mobile short video.The second part mainly studies the rural space of mobile short video to get rid of imagination,from the production subject and the production characteristics of multiple Spaces.The third part focuses on the analysis of the hyper-real production of mobile short video rural space,and analyzes the hyper-real characteristics of the production subject and the spatial bias from the reason of space consumption and space discipline.The fourth part,first analysis the significance of rural space mobile short video production,including production,media subject space and realistic space three aspects,and then from the angles such as the government,the capital,rural video to subject put forward the feasibility of the improvements,makes every effort to contribute to the realization of justice space,promote the healthy development of the rural space video create a good environment for the spread of,watch and share,eventually for promoting rural revitalization. |
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