Research On Scenario-based Dissemination Of Mobile Short Video

In the era of mobile Internet,the word "scene" is interwoven in the media transmission and becomes a new entry point.Both enterprises,services and users form intelligent connections under specific scenes and virtually enter the era of scene.The integration of scene and mobile Internet is the current development trend.With the improvement of media technology,the emergence of mobile short video has become one of the main way of socialization for users.In order to meet the needs of users more closely,the combination of scene and mobile short video has become an inevitable trend of development.This paper adopts the method of qualitative research,using case analysis and literature research,taking mobile short video as an example,by analyzing the characteristics and application embodiment of mobile short video application scenario transmission,we know that it has the advantages of accurate positioning of user needs,providing personalized services and so on.At the same time,it is also found that there are still some problems in the scenario-based transmission of mobile short video,such as lack of interaction,low quality content,incomplete scene construction and portrait deviation between users.These issues can be solved by 44 taking powerful steps to strengthen the connections between users,platforms,and participants,improve the quality of content,and maintain operational models.In this paper,Tik Tok short video is selected as a case of mobile short video application scenario-based communication,so as to provide Suggestions for similar short video platforms to adopt scenario-based communication.