The Situation And Enlightenment Of Digital Development Of Original Children's Picture Books In China

As one of the most important publishing types in China,children's publishing has begun to be combined with digital publishing technology,which is favored by the majority of children.The digital development of China's original children's picture books arises at the historic moment in this context.It is of great significance for the better development of China's original children's picture books to study its development status and explore its development direction and inspiration.Based on a large number of literature,publishing cases,relevant interviews and data analysis,this paper explores the research background,development process,development form,advantages and disadvantages of the digital development of original children's picture books in China,and thus draws enlightenment for the development.Firstly,the digital development of original children's picture books in China is divided into three stages,and the characteristics of each stage are analyzed.Then,from the perspective of five commonly used forms of digital presentation of original children's picture books in China,namely e-book,reading pen,AR,VR and QR code,the digitization of original children's picture books in China is analyzed in detail.In addition,combined with the interview with the publishing industry and the feedback from parents,the advantages and disadvantages are analyzed and explored.Point out that there are many advantages,such as national policy support,rich cultural resources,rich sales channels and sufficient experience.There are also many disadvantages about this,such as technology limited,bad service,talent shortage,and many other problems.Based on the above research,some development enlightenment is obtained,which is discussed from four aspects of content,technology,marketing and talent training: integrating content in multiple fields,improving reading "temperature",opening up exclusive reading and marketing channels,and cultivating excellent authors and publishing talents.