Research On Exporting Original Children's Picture Books In China

In recent years,picture books have emerged in the domestic children's publishing market,and children's picture books have become an important role in early childhood education.With the expansion of the domestic original author team,the improvement of the quality of original picture books,and the deepening of exchanges and cooperation between domestic and foreign publishers,a group of high-quality original children's picture books have gone out of the country and have repeatedly won international picture book awards,attracting the attention of foreign publishers and readers.A new dynamic of "output" has appeared.Although the export situation of picture books is gratifying,due to the late start of our country's picture books,the quality of original picture books is uneven,and there is still a big gap with imported picture books,and the number of output is small,forming a certain trade deficit.Not only that,after the picture books were exported abroad,due to cultural differences,many picture books appeared "unacceptable",which hindered the effective dissemination of the contents of the picture books.In addition,in the copyright trade,domestic publishing houses still lack timely and effective communication with foreign readers and publishers,and there are still many deficiencies in the promotion channels and strength of original picture books.This article takes the output of Su Shaoshe and the 21 st Century Publishing House,two representative publishing houses in the past six years,as examples to analyze the output of original children's picture books in my country today.The first two chapters describe the research background of the article and the output background of my country's original children's picture books.Summarize the current research on picture books,explain the significance of studying the output of original children's picture books,clarify the social and cultural background of picture books output,and analyze the reasons for the current new format of children's picture book output.Then,in Chapter 3,we summarize the achievements of the two companies in the output of original children's picture books from 2015 to 2020,analyze and output the characteristics of original children's picture books from the three aspects of topic selection,content,and dissemination,and analyze their innovative practices.Compare their advantages and disadvantages in exporting original children's picture books.At the beginning of the fourth chapter,it analyzes the impact of picture book output on my country's culture,authors,and publishing industry.Finally,through the analysis of the output of original children's picture books in the previous chapter,it is concluded that although the current output has made some progress and development,there are problems in the quantity,quality,and information exchange of picture books.In response to these problems,the development of talent teams and the transformation of creative ideas,The establishment of information communication platform channels and many other aspects put forward some future output strategies,and put forward some suggestions for the output of original children's picture books in my country.