Research On The Network Interactive Ritual Of The Art Players Group

In recent years,with the development of economy,people’s living standards have improved a lot,entertainment methods have increased,and consumer behaviors have become more diverse.Among them,art toys are loved and pursued by more and more people.The culture of art toys gradually enters the public’s field of vision and becomes popular.This article is based on Collins’ interactive ritual chain theory,selects art players as the research object,through questionnaire surveys,in-depth interviews and participatory observations to comprehensively observe and analyze the interactive behavior of art players,the generation and results of the interactive ritual chain.Firstly,this article sorts out the development process of art toys in China,summarizes the representativeness of Pop Mart in the domestic toy market and basic characteristics of Pop Mart player groups;Secondly,it goes deep into the players’ online interaction situation,explores the generation mechanism of the player groups interaction ritual,and analyzes the relationship between interaction behavior preference and emotional energy.Finally,summarize the results of the emotional energy produced by the players in the specific interactive situation.The study found that,under the condition that social media provides "virtual coexistence",art toy players are based on a common focus on art toys,use community thresholds and symbols to isolate outsiders,share emotional experiences,and generate interactive ritual chain.Players’ interactive behavior can be divided into three dimensions: transaction interaction,information and discussion interaction,and private social interaction.All three interactions have a positive impact on the players’ emotional energy.Among them,transaction interaction and information discussion interaction have the greatest impact on the players’ emotional energy.The reasons are as follows.First,in the interactive situation of consumption and transaction interaction,the addiction mechanism of surprise consumption and the players’ desire to show off their collections awaken players’ emotional energy,and the players build emotional stickiness;Second,in the information discussion and interaction,players gather on social media,find a circle of players with similar interests,share information and emotional experiences,further deepen emotional energy;Finally,players tend to virtual social interaction and avoid real social interaction in order to temporarily break away from the shackles of the social foreground image,show their idealized self in the background,and pursue a childlike and naive utopian world.In the process of chaining interactive rituals,players’ individual emotional energy continues to accumulate and circulate,promote the generation of group belonging through group symbols,and stimulate group unity through identity,emotional energy finally stimulates the production and consumption in the interactive market.Based on the above conclusions,the study summarizes the enlightenment of enhancing player stickiness through the interactive ritual chain,and attaches importance to the role of emotional energy in player operation.