Research On The "Local Flavor" Culture In The Social Networking Platform

In recent years,with the sinking of Internet users,the emergence of short video APP,the development of social platforms and the popularity of mobile phone,the culture of "local flavor" has been born and has attracted rapid attention.The "local flavor" culture absorbs many cultural elements of different generations and has significant characteristics of post subculture.Tiktok,a social platform represented by micro-blog,jitter and fast hand,is a soil parasitic soil culture,which provides abundant nutrients for the development of "Kwai Wei" culture in different periods.Based on the theory of post subculture,through the network ethnography,content analysis,questionnaire survey,in-depth interviews and local culture cases,this paper explores the realization,construction,characteristics and significance of "local flavor" culture "style",and explores the social causes and the psychological motivation of the spread of "local flavor" culture.The study shows that the realization of the "flavor" culture "style" relies on three ways: collage,isomorphism and parody.The cultural style of "local flavor" is mainly embodied in the special language symbols,the marked external images and the absurd action;and its "wind style" shows the following aspects: civilian perspective,commercial dominance,entertainment supremacy,weak resistance and media conspiracy.At the same time,"local flavor" culture expresses some young people's pursuit and pursuit of cultural capital,pursuit of identity,expression of group appeal and contention for discourse territory,which has important social significance.The study found that the rise of "local flavor" culture is inextricably linked to the downfall of Internet users and the popularity of short video APP,the tremendous changes in content production and distribution platform,and the multiple value orientation in post modernism.At the same time,the drive of multiple motives of the audience plays an important role in the dissemination and development of the "local flavor" culture.The motivation of users to touch the local flavor culture can be summarized as "leisure entertainment,time to kill","ugliness desire,novelty psychology","access to information,learning skills","follow the fashion,follow the crowd","expand social networking,make friends",and "pay attention to net red"."Follow the dynamic" and "information flooding,forced attention".After its development and rectification,the culture of "local flavor" has gradually stabilized.However,it still faces the problems of serious homogenization of content,low content,and difficult realization.The development of "local flavor" culture should focus on the differences of users' cultural needs,content creation and unique style.The future of the "local flavor" culture needs multi help and standardization.Only by exporting more classic and high-quality content,can the "local flavor" culture achieve long-term and healthy development.