An Analysis Of The Subculture Style In Network Virtual You Tuber

Network virtual youtuber refers to the media creators who collect information such as body movement,facial expression by motion capture equipment,then pass it to a virtual image created by computers,and proceed video recording or live broadcasting activities with virtual anchors as the main body.Virtual anchor industry has developed rapidly during just a few years since 2016,with China and Japan becoming its main markets.Compared with traditional real anchor,Network virtual youtubers attract a large amount of fans with their unique charm and form a brand new subculture phenomenon gradually.In comparison with mainstream culture,subculture ranks the second,but as the product of social and cultural collision,it has vital research value and academic significance,and subculture style is exactly the key to discover the secret of subculture.Therefore,the research continues the thought of Birmingham school,summarizes and analyzes the style characteristics as well as construction method of the subculture by reviewing the historical development in addition to social background of Network virtual youtuber subculture,studying the meaning of virtual anchor subculture style and looking forward to the future of Network virtual youtuber subculture.The research shows that contemporary youth groups are often confronted with different aspects of pressure such as academic,mortgage,marriage,interpersonal communication and others.In order to solve these problems,they pay attention to Network virtual youtuber.Benefiting from own unique “triple body” structure,the subculture group of Network virtual youtuber constructs a kind of subculture style which is dominated by quadratic culture and mixed with hybrid “empty ear” culture,memes culture and other kinds of culture by through “collage” and “isomorphism” these two means.During that the aesthetic pursuit of “cute” and appropriation of plenty of subculture in “isomorphism” reveal the positive attitude and active thinking of the virtual anchor subculture group towards the relaxing life.Besides,from the prospective of the meaning of virtual anchor subculture style,the appearance of virtual anchors provide youth group with a kind of “evasive” resistance actually,to become a buffer against the pressures of the real world.As a kind of subculture phenomenon,virtual anchor industry has come up with indication ideology and the incorporation of commercial capital.Result from the improvement of the social discourse power of subculture members,the incorporation process is more modest than ever but it still needs our careful guidance.