An Analysis Of Social Networking Site In The Viewpoint Of Communication And Social

The popular social networking site has declared the network society by "people" as the center of the era of open. Social networking web sites as the model of SNS, not only in a new type of super interpersonal communication way rewritten the interpersonal, and link up virtual world and the real world, building the socialization of open relationship network. Social networking site has a set of corresponding social capital complete structure, it will be link the virtual and reality social for communication value, make active in different system of interpersonal relationship influence each other, change into each other. Therefore, through the media environment of complex image, the social networking site as a phenomenon reveals spread and cultural phenomenon of the deep connotation, insight into its "share" and "involved" core concept of cultural representations, and to recognize its human social culture changes the impact, with strong practical significance and theoretical significance.In the view of it, this essay selects the theme on "An Analysis of Social networking site in the Viewpoint of Communication and Social", Taking the hot SNS website "renren site" who is called "China’s Facebook" as a example., Through the communication, sociology and cultural studies, the author analysis theory to explain the phenomenon, then show an objective and vivid picture of it.Firstly,this essay analyzes the framework and inner mechanism of Social networking site from the views of context、institution&audience. Through the survey, points out that the social networking sites from the emerging of the postmodern society culture context, media fusion process and the audience awakening subjectivity and multiple factors, and the reduction of the powerful social networking site of the real reason rise.Secondly, in the field of interpersonal communications,this essay discusses the Social networking site by the theories as Two—Step flow、 face theory、impression management relationship development stage and emotional attachment, analysis of the social networking site the spread of unusual properties. Through the description of the interpersonal communication way of interaction, as the core of the interpersonal communication process, to the center of the relationship of the interpersonal communication way three levels of discusses reveals:social networking site is in the media "interactive-integration-convergence" trend driven, formed a set of both virtual network communication and real interwoven interpersonal communication, fusion of mass communication and interpersonal communication complex propagation system,"interaction" and "relationship" is its spread throughout the system two key link.Again, this essay with the virtual community, social capital and other social theory analysis of the social networking site "share","contacts","involved" link mode, are analyzed from line to online social networking site of "interpersonal relationship expansion" into online to line from the "social capital gain" of the deep process. This essay points out, SNS can not only promote the interaction between individuals and strengthening social relationship, and is in the virtual space realistic social interpersonal development and extension, it is the capital flow and power for the open new path, creating new ways, and the highlight of "sharing","involved" and "gift" and other characteristics, which indicates the information society the future development tendency.Finally, this essay on the basis of the "global village","gift model economy" keen insight into the classic discussion, social networking site as a "Shared culture" and "gift model economy" community, in a "human" connection in the process of the global village are suffering the bottleneck of upgrade. This essay puts forward that the "content+terminal" of thought to deal with social networking site the dilemmas.