| With the development of computer technology and social culture,the meme,as a product of the development of the new media era,has played an increasingly important role in the process of network communication.The first part of this article mainly introduces the background of the rise of emoticons.From the initial ASCII character emoticons to later Japanese kaomoji and emoji emoticons,these emoticons embody social networks through the intuitive expression of emotions,and they help people express their emotions in the process of communication.When various types of emoticons are constantly evolving and changing,the meme is born from the network soil.When the emoticon evolves into anmeme,the meaning of the meme is not limited to the auxiliary communication.A kind of entertainment function,and with its exaggerated,joking spirit,quickly swept the network.The rise of meme has an appropriate transmission opportunity: When people are accustomed to being surrounded by a large number of images,meme appears as a visual symbol in the process of network communication,which is a natural trend;at the same time,the high openness of the Internet makes the discourse power dispersed to the hands of ordinary people,and the meme has become a powerful way for the voice of the Internet community,such as the Facebook meme battle in 2016;the funny expression of the meme just fits into the demand for entertainment of peopleunder the current era of “wide entertainment”.;the emergence of some marketing events will also generate a large number of memes as by-products,such as the Kumamoto Bear Memes appearing on the Internet after the Kumamoto City Marketing Campaign in Japan.These factors have created the spread of expression packages.The second part returns to the expression package itself to explore its function in network communication.On the one hand,it replaces the real expression-assisted text exchange in the virtual social context.On the other hand,it is used as a subculture to help with styles such as spoofing and irony.The online community seeks resistance and identity,but it is eventually converted into a popular culture popular in the Internet.The third part of the main content is that after people have experienced the active role of memes,today's network communication is increasingly unable to avoidmemes.However,excessively overflowing memes will no longer play a kind of "icing on the cake" for network communication.The effect can only become an unnecessary sound.The phenomenon of being screened by the memes in the chat interface will only make communication less focused,and different groups of people will have different understandings of the meme,but it will easily leads to misunderstandings and create barriers to exchange,which will reduce communication efficiency.At the same time,in addition to being able to express emotions,expression packs can also hide real emotions.Some seemingly hot chat atmospheres and large-size expression packs “bucket map” screens,but in fact there is no real emotional expression.The other far-reaching negative effect is that when too many facial expressions replace words for communication,people are too lazy to think lazily to express language,and long-term is an impact on language and thinking ability.And some of the expressions of over-entertainment and bottomless expression also undermine the harmonious environment of the Internet,such as the use of the image of the comfort women in the "22" movie.Even some carnival events with facial expressions are actually a disguised behavior of cyber violence.The final part of this article mainly focuses on the long-term development of the expression pack culture.In addition to the user's awareness of its negative impact and reasonable use,some negative memes must be banned.The innovation of memes is the most important driving force for development.For instance,the innovation of some expression packages APP and the innovative expression packs combined with traditional cultural contents are worth learning and development. |
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