Analysis And Reflection On The Post-subcultural Style Of Pure Net Variety Show

Pure Net Variety Show is a popular video type among young people on the Internet.Subculture has always been a hot topic in cultural research.When pure net variety show absorb subculture content,the two collide into fierce sparks.The style and significance of subculture have changed a lot,and the resistance of youth subculture in the early days.Stability,inheritance,emphasis on class and other characteristics have been replaced by low resistance,pluralism,strong mobility,social attention and other style characteristics in the new media period.This study mainly uses literature analysis,text analysis,case analysis and semi-structured interview methods to comprehensively analyze and summarize the transmutation of youth subculture research,and deeply explore the post-subculture style expression elements and post-subcultural styles of pure net variety show.Then it explains the reasons for the formation of the post-subcultural style of pure network variety shows from three aspects: the influence of culture,the influence of new media technology and the influence of consumer lifestyle,and on this basis,reflect on the post-subcultural style of pure online variety shows.It is concluded that the experience and inspiration brought by the post-subcultural style of pure net variety shows is that it provides a model of compatible development with the mainstream culture,constructs a model of mutual benefit and win-win with commercial capital,and transmits the emotional appeal of the subcultural youth group,and suggestions for the development of pure net variety shows in the future are given: beware of the wonder "scene" of entertainment supremacy,give full play to the positive power of the program,avoid falling into the strange circle of capital,and realize the sustainable development of programs.Show reasonable guidance for young people to prevent modern cynicism.This study is divided into five chapters.The first chapter is the exploration of the origin of post-subcultural theory.Through literature review,it is learned that in the 1980 s,the study of Western subculture has taken a major turn,and subculture has turned to a new cultural concept of "defragmentation","low resistance" and "media cooperation".Scholars represented by Bennett have questioned and criticized the subculture research of the Birmingham School.Explain the new findings of subculture research with new theoretical terms such as scene,new tribe,lifestyle and subcultural capital.The second chapter is an analysis of the performance elements of the post-subcultural style of pure net variety shows.Through the text analysis of the representative content of pure online programs,it is explained from the aspects of program design and program performance how pure net variety shows use post-subcultural style expression elements to attract audiences to the program.The third chapter is an exploration of the construction of post-subcultural styles of pure net variety shows.According to the results of the text analysis of the program content,combined with the theory of post-subculture,it explores what kind of "scene" is constructed in pure net variety shows,how the different choices of young groups for "new tribes" and "lifestyles",and how to accumulate and use "subculture capital".The fourth chapter is an analysis of the reasons for the formation of post-subcultural styles of pure net variety shows.Combined with the interview results,analyze the reasons why the post-subcultural style of pure net variety shows is formed from economic,social,cultural,technological and other aspects.The fifth chapter is a reflection on the post-subcultural style of pure online variety shows.Explore the post-subcultural style elements and construction process of pure net variety shows,comb out the experience and inspiration brought by the post-subcultural style of pure net variety shows,and give suggestions on how to be vigilant against the wonderful "scenes" of entertainment,avoid falling into the strange circle of capital,and reasonably guide young people.Subcultural research refraction of social life and cultural creation has been given new connotation in the new era.This study explores the post-subcultural style of pure net variety shows from the perspective of post-subculture,hoping to enrich the practical application of post-subcultural theory,cultivate a good program ecology,and guide youth groups towards the values of truth,goodness and beauty.