Research On Short Video Culture Generating Space And Its Subculture

With the rapid development of network digital technology,short video has become an emerging expression which is favored by netizens.Because of the sinking of the mobile Internet market and the virtuality in short video apps,the short video apps not only provide a platform for people to express themselves and satisfy their entertainment needs,but also provide the necessary conditions to gather a sub-culture group that is originally dispersed and fosters a short video subculture.The research objective is the DOUYIN,literature analysis method and participant observation method are used in this paper.Firstly,from the perspective of media technology,the short video is analyzed as a medium of communication,and the cultural space which is constructed by the short video has several characteristics;According to the research paradigm of the Birmingham School,this paper combs the subculture style of the short video presented by the communication symbol of mobile short videos,and further analyzes it from a theoretical view.Then this paper explores the power of mobile short video subculture under the premise of network empowerment.The participants of short video experience revelry and ritualistic resistance,and experience internal and external discipline in the interaction with the mainstream culture.Finally,this paper focuses on how to understand and view the development of short video,and provides reference advice for the development of short video from the perspectives of the government,short video platform,media and users.