Research On Behavior Presentation In Vlog Under Media Scene

The media technologies invented by humans have shaped the new media environment,and the media environment has in turn shaped our behavior.The Internet has broken the temporal and spatial divisions of the traditional media era and created a converging information scene,the influence of the media scene on behavior is exemplified by the midzone behavior of people as they engage in digital existence on the Internet.As one of the vehicles for presenting people's online behavior,short videos have developed rapidly in recent years.As one of the branches,Vlog brings a sense of presence and immersion by recreating life experiences and daily actions from a certain time and space in the past,and gradually become a force to be reckoned with in the field of short videos.Under the fusion scene and the camera's recording,are the vlogger's actions in the vlog an objective record of their real life,or it could just be a subjective performance in a virtual situation.About this question,based on the media scene theory of Meyrowitz and Goffman's views on behavior performance,this study takes the behavior presentation of vloggers as the main research object,and discusses it in connection with the content of depth interviews.This study determines the starting point of the research and the main subject by summarizing the relevant literature and concept of media scene theory and vlog.The first chapter focuses on the stage of behavior presentation,the media environment,analyses and compares the differences of traditional media scene and new media scene,and resulting difference of behavior.Then to prepare for the exploration of behavior presentation in vlog's situation.This paper analyzes the motivation that why vloggers want to present daily life from 3 aspects: initial motivation,emotional motivation,and business motivation.Then in the second chapter,studying the characteristics of vloggers' behavior presentation from the perspective of media scene theory,expounding the behavior presentation,presentation methods and target of vloggers in the foreground scene,side scene and deep background scene.In the third chapter,this article mainly analyses changes of behavior presentation in vlog under mixed scene: cross and fusion of the new scene bring expansion to presentation area and corresponding changes in behavior,different scripts and plans lead to a variety of forms in behavior presentation,then the real-time spread of network platforms also brings a stronger resonance to the behavior presentation in vlog.Finally in chapter 4,this chapter discusses the problems of behavior presentation in vlog,from the contradiction between the real presentation and the lack of the body,false daily presentation under over acting to the behavioral bondage of vloggers under the deep background moves forward;and think about the behavior presentation of the vloggers in the vlog,including : audience should respect the performer's expression of behavior,the vlogger can actively construct the behavior model of daily aesthetics by presenting the real behavior,figurative presentation can also convey a positive attitude towards life and trigger the audience's resonance and thinking,and exploring this specific behavior of new scene to verify Meyrowitz 's point of view.