Design And Implementation Of Insurance Company Marketing Management System Based On SSM

With the continuous improvement of people's living standards,people's understanding of insurance is becoming more and more objective,and insurance awareness is getting stronger and stronger.With the needs of market development,many insurance companies have emerged.Competition in the insurance market is becoming increasingly fierce.In order to provide customers with good information services,insurance companies need to continuously launch new products and innovate service models.In order to meet the needs of different business processing,an insurance company proposed a research and development plan for an insurance marketing management system based on the SSM architecture.The main research contents are as follows.First of all,according to the needs of the actual situation,the technical selection of the system is determined.The system must meet the access needs of insurance companies,regulatory agencies,and customers,so the security and compatibility requirements are relatively high.The paper uses SSM architecture,JavaEE development platform,and MySQL,The database is used to design and implement the insurance marketing management system.Secondly,from the perspective of different users,conduct research and analysis of needs,use use case diagrams to communicate with actual users,and finally determine the needs of the system.The functional aspects mainly include,customer management,marketing task management,marketing team management and the system Configuration management,etc.There are also many non-functional requirements,mainly including:the response time must be controlled within 3 s,the concurrent access of 200 people must be met,and the security of sensitive data must be ensured.Then,carry out the detailed design of the insurance marketing management system.In order to be able to promote the corresponding insurance products to customers self-brained,it is necessary to analyze the needs of customers,and the design of this function is implemented on the basis of the big data platform,So the paper gave a detailed description of the design of the big data platform.After obtaining a series of relevant information of the customer,the model design of the customer's user portrait can be carried out,and on this basis,the insurance product information that the user is interested in can be obtained,and then the intelligent promotion can be realized.The sequence diagram is used to describe the realization process of the core functions in each module,and the database conceptual model and logical model of the system are explained in detail.Finally,according to the actual situation,the operating environment of the system is built,and on this basis,the Java language is used to program the specific functions,and the necessary notes are added.The database is called and accessed through the form of function transfer,and encrypted Encrypt sensitive data in a way to ensure information security.And compiled test cases from the perspectives of function,performance,error,security,etc,through the execution of the test cases,it was found that the system only had some minor problems such as inaccurate interface jumps.After modification and improvement,these problems were solved one by one.The system has complete functions and stable performance,and can be deployed in an insurance company.Through the deployment and application of the system in an insurance company,it can be seen that the system not only improves the processing efficiency of related businesses,but also analyzes the customer's demand for insurance products,and then realizes its intelligent and precise promotion,which is beneficial to insurance.The smooth development of product marketing,the research and development of this system is of great significance.