Test Of Keyword Analysis Management Tool In Search Engine Marketing Field

The thesis first introduced the background and current situation of search engine marketing which had changed the search engine traffic into commercial value. It makes the "keyword" becomes the core of search engine marketing. Then gave an introduction of the present of keyword analysis and management tools in the field of search engine marketing application. Keyword analysis and management tools can screen out the most competitive keywords, optimizing keywords list, so that more easy to achieve advertising purpose, and to some extent increase the customer purchase rate.In the middle of this paper were presented the keyword analysis and management tool tested two core functions and test methods. The first function is to analyze keywords, and the second function is to manage keywords. The first functional module built dozens of algorithms from different point of view of the market value of keywords, the second function module to assign keywords in different ad groups with particular properties, according to market changes and optimize keywords list at any time. These two functional modules applied equivalence partitioning, boundary value and incorrect inference ways of designing test case. In accordance with the characteristics of the module, test methods include adaptability testing, usability testing, compatibility testing, installation testing. Meanwhile, the strict regression testing provided a guarantee of version control, and to a certain extent, made the keyword analysis and management tool tested a better quality.Selecting an appropriate bug management tool is very important in the testing process, so after describing the core functional modules and the testing methods, bug management tool are also discussed in this paper. It starts with the concept of the bug management tool, and two bug management tools are studied and compared through the analysis of the project itself. The opinion about how to select an appropriate bug management tool in this paper is that, we need to make a balance from the project size, time factors, economic factors, test team, and so on.Finally, it makes a conclusion and a prospect of this paper, and discusses the preliminary research of the automated testing, because the differences exist between the module characteristics of the keyword analysis and management tool, the automated testing is not suitable for all the current functional modules. Today, users using search engine are growing exponentially, the keyword analysis and management tools will play a more and more import role in the overall search engine marketing activities, and new demands will also lead to the development of many new features, in order to save time of the regression testing and improve software quality, the introduction of automated testing is necessary.