Analysis On The Function Construction And Problems Of Jiangxi County Financial Media Client

In 2014,my country issued the "Guiding Opinions on Promoting the Integrated Development of Traditional Media and Emerging Media".Since then,with the continuous blessing of various emerging technologies,domestic media integration has achieved leapfrog development in practice,and media development has gradually been integrated into the wave of intelligence such as big data,algorithms,and virtual reality.In the context of national development of media integration,from central media to provincial and municipal media,to county-level media,a mobile platform that can realize omni-media communication,multi-functional aggregation,and scene-based presentation is being built in an all-round way.In this process,the county-level integrated media has become a key “puzzle” in my country's media integration landscape.In recent years,in order to successfully maintain the mainstream ideology at the grassroots level and open up the "last mile" of information acquisition by the grassroots masses,the establishment of the county-level financial media center has entered the important work agenda of relevant departments.At the end of June 2018,Jiangxi achieved full coverage of financial media centers in 100 counties(urban districts).Because the client has unique cohesive characteristics,the purpose of "information + service" of the county-level integrated media center can be truly realized.Among the many information release channels of the county-level integrated media center,the mobile client has naturally become its dominant and core communication platform.This article takes the existing 98 county-level financial media clients in Jiangxi as the research object,takes the functions of county-level financial media and audience usage as the research entry point,and combines literature analysis,statistical analysis,and questionnaire surveys.The county-level financial media clients in Jiangxi Province are divided into three types: forming type,growth type and mature type according to their construction conditions,combing and analyzing various characteristics and their display effects,and analyzing their overall construction lack of planning.,Content production lacks professionalism,product form lacks productivity and other issues,and in its future development,it proposes to reshape value cognition,strengthen content supply,and deepen service potential.