Research On County-Level Financial Media Construction From The Perspective Of Participatory Social Governance

The rapid development of the mobile Internet has brought about major changes in the media field.The media industry has undergone major changes in many aspects,including media communication patterns,the media environment,and viewers.The quest for media integration has become a traditional media endeavor in recent years to adapt to new media ecology.At the same time,the occupation of cyberspace by self-media has caused basic-level mainstream media to face the plight of "silence" in the Internet environment,and the grassroots public opinion has become loose.The work of ideology and public opinion is an important work related to the overall situation of the party.In this connection,the construction of a county-level media center has emerged.The county-level financial media center is new in the exploration and development phase,based on improving the county's chaotic public opinion ecology and providing new methods and wisdom for grassroots social governance.,Aims to actively respond to national ideology and publicity policies.This article focuses on the Tomihira Prefectural Financial Media Center,which was established in 2019,and points out the media practices of the Tomihira County Financial Media Center in joint prevention and management of new coronary pneumonia epidemics,and mass prevention and management.An overview of the grassroots social governance of county-level financial media centers,combined with interviews and questionnaires,outlines the perceptions of the people of Tomihira about the media center and the assessment of their participation in social governance through the Tomihira Media Center.To do.Furthermore,from the perspective of platform construction and communication effects,it summarizes the problems of Fuping Financial Media Center as a grassroots governance platform,and based on the theory of participatory governance,government,platform,and public.It aims to further improve the level of modern governance in my country by providing references and ideas to facilitate the transformation and integration of the county-level media and the innovation of grassroots governance practices.