New Product Of T53X Development Project Management Research Of AV Company

With the intensification of the market competition and the gradual maturity of the industry,the competitive elements have changed from simply improving the product performance and reducing the cost to focusing on the modular standardization,facing the customer's needs in product design and development,working closely with customers to improve the added value of products,improve product competitiveness and improve customer satisfaction.In the face of industry competition environment,in order to survive and develop,enterprises have to enhance their core competitiveness by improving the ability of new product development.As we all know,new product development is a product development work with a wide range,complex process and long cycle.The change of new product development process and improvement of performance are facing many problems and challenges.However,in recent years,the rapid development of project management theory and methods in China provides a breakthrough and opportunity.Based on the market and development status of AV company in encoder industry,this paper discusses the relationship between AV company's organizational form,new product development process,project management,tool application,etc The new product development project management process of AV company is investigated and analyzed,and some existing problems are pointed out.Combined with the project management theory and new product development theory,the existing new product development process is optimized and improved by using relevant tools.At the end of the paper,the effect of project management in the development and implementation of AV encoder products is evaluated,and the optimization research is summarized and reviewed,at the same time,the future is prospected.It is hoped that the research in this paper can provide some guidance for the follow-up process improvement of new product development of AV company,and strengthen the application of project management in new product development,which is conducive to the quality improvement of new products and the compression of development cycle.At the same time,it can provide reference for other enterprises in the same industry to develop new products.