Fan Identity Research Of Stars

"Super Girls" not only created Li Yuchun,Zhang Liangying and other "grassroots idols",but also makes the fans formally enter the public field of vision.In recent years,the unprecedented development of the power of fans has made all kinds of fans of celebrity idols enter the public field of vision behind the scenes and set off the climax of public opinion.With the development of the Internet,fan-chasing star activities from the traditional media and the real world extends to the Internet.Therefore,this article will study the behavioral characteristics of fans in the current social media environment,explore the influencing factors of fans' identification of idols,and the fans' approval content and ways of expressing their identity.This study uses the method of network ethnography,taking Lu Han's fans as a case,focusing on the gathering of fans Baidu Post Bar,microblogging stations and other online communities to observe,taking an in-depth online interview between Luhan's fans.This paper first introduces the research background and combs the domestic and foreign research results on the fans' culture,fans' identity and fans' behavior,which pave the way for the follow-up research.The second chapter of the paper explores the behavioral characteristics of fans in the current social media environment through observations and surveys.The study found that fans' star-seeking activities rely heavily on social media.The emergence of social media has not only brought about major changes in fans' star-chasing behavior,but also reshaped the relationship between fans and idols.The phenomenon of fans' identity is influenced by the current social environment.The entertainment paradigm calls for idolatry,and consumption has become a form of expression and recognition.The media “star creation” has erected a bridge between celebrities and fans.These factors provide fans with star-chasing facilities with convenient conditions and ways of star-chasing activities.The study found that the fan's identity is composed of fans' self-identity and group identity.On the one hand,fans achieve self-identity in comparison and sustenance,and on the other hand,they achieve group identity in fan groups and interactions.Fans identify with idols in a variety of dimensions such as recognition of appearance and image,recognition of talent skills,and recognition of quality and attitude.There are many ways in which fans can express theirapproval.They can identify with participation in ceremonial events,excessive text consumption,excessive emotional expression and excessive financial purchases,and original fan texts.This study also found that Lu Han fan group behavior has the characteristics of "rational fanaticism".Although they are large scale,they have strict internal organization and efficient operation.Lu Han fans identify with the particularity of the orientation and identify with the fan group of "deer rice",and then the identification of Lu Han.