The Construction Of Identity Of Fandom In New Media Times

With the popularity of the Internet, the Internet has gradually become an important tool for fans chasing stars, more and more fans gathered to form virtual fans on the Internet, spend a lot of manpower and material resources,attention to chasing their idols.So, How do these fans groups operate?How do these fans groups form a high degree of cohesion?And how do these fans groups interact with idols and others? From the perspective of "identity" point of view, and using China super popular idol group TFBOYS fans group as the research object, this study will use the method of online observation to understand the TFBOYS fan group organizational structure and specific features, then use the method of depth interview to understand the behavior of individual fans and the fans' psychology, and how do the wirtual fans community of TFBOYS in micro-blog construct identity.The identity of the TFBOYS fans divided into two aspects of "self identity" and "identity".In the daily practice of TFBOYS fans, "self identity" and"identity" are not fragmented separate, but interrelated, common outline the construction process of "identity"."Self identity" refers to the "identity" gained by individual fans in TFBOYS fans,which is established in the interaction with idols, and is demonstrated through practical activities.It is difficult for fans to achieve the ideal self and ideal self in real life,so they will be projected on the idol idol, hope to realize their ideal of self generation, and seek solace and psychological refuge harbor to idols, in the ideal self and others to evaluate the unity of "fan group" constructed "identity".In addition, as a productive consumer fans also through consumption and creation in the humanities and the way to build their own identity."Group identity" refers to the identity of TFBOYS fans as a whole.On the basis of the theory of social identity, social identity is composed of three basic processes:categorization, identification and comparison.In the fourth chapter, the author discusses how to construct the identity and the identity of the fan group from the following aspects:the access mechanism, the internal interaction and the confrontation and cooperation between the TFBOYS group and the group.Finally, the author found that through the daily practice of "self identity" and"identity" construction,TFBOYS fans have greatly enhanced their cohesion as well as their willingness to participate in collective activities, and this process is actually mutual.As the sense of identity has enhanced, fans whether on behalf of the group or the individual who are willing to pay lots of manpower and material resources for the idol,such as online and offline support.And through participation in these activitives,fans'sense of identity also will be constantly enhanced.