| Vlog originated from foreign video sites and was first popular among overseas students,then developed into social networking sites.Vlog is a kind of web log that records life in video form by shooting daily clips.It was originally used by a You Tube blogger to record videos of daily life.Since Vlog is updated daily,Vlog has a short playback time and a simple editing process.Vlog is a new type of short video,which has developed rapidly in the past two years Vlog,has become popular in social media.At the Boao Forum for Asia in 2018,reporters applied Vlog,the latest form of short video,in the field of news.As a result,domestic mainstream media have innovatively used Vlog in news reports.As a kind of video image,the propagation characteristics of Vlog can be studied as a new short video form.Based on the 5W theory,this paper mainly studies 63 Vlog videos of "CCTV News" in the whole year of 2020 on sina weibo platform from seven parts.At the very beginning is the introduction.From the general direction of the analysis of the topic,background.According to the academic theory of predecessors.This is followed by a brief overview of CCTV news Vlog development overview and Vlog development overview.Then we get to the most important part mainly to "CCTV news" Vlog communication analysis,Based on the communication theory,the author elaborates the characteristics and future development countermeasures of CCTV news Vlog,and puts forward some enlightenment and reference for the development countermeasures of other news organizations.In this study,a total of 63 videos of "CCTV News" Vlog from January 2020 to December 2020 were collected.According to statistics,nine related to science and technology,Since the distribution platform of "CCTV News" Vlog is mainly focused on sina weibo,and the transmission effect of Vlog can be seen intuitively on sina weibo,This paper focuses on 63 Vlog of "CCTV News" micro-blog platform,involving the reform and development of politics,economy,culture,science and technology,education,etc.,based on the current situation,to keep up with current affairs.It is of theoretical and practical significance to study the transmission characteristics of this kind of video. |
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