Research On The Application And Effect Of Vlog In Current Affairs News

Current affairs news has always been a news resource that the mainstream media attaches great importance to.It not only represents the important views,guidelines,and policies of the party and the government,but also serves as a bridge and link between the party and the government to connect with the people.In the era of integrated media,profound changes have taken place in the communication environment,media structure,and communication relationship.In order to meet the requirements of the times and the needs of the people,current affairs news is facing a new era of transformation and development.In recent years,mainstream media have provided new ideas for the development of current affairs news with the help of Vlog,a new reporting method.Based on the reporting practice of mainstream media,this article discusses the application characteristics of Vlog in current affairs news,and discusses the dissemination effect of current affairs news Vlog based on the theory of "use and satisfaction".At the same time,based on the results of the questionnaire survey and the theoretical framework,construct a model diagram of the Vlog dissemination process of current affairs news.In addition,it analyzes the problems that occur in the communication process,and then proposes corresponding solutions.Finally,combined with the successful case of the CCTV news "Wuhan Vlog",the specific analysis of its reporting characteristics,in order to provide a reference for the transformation and development of current affairs news.