| As a short video,Vlog officially entered the news industry in 2018,becoming a new form of information production and dissemination.In the era of social media with the rapid development of networking technology,short video communication presents the development trend of emotion,scene and fragmentation,and meanwhile drives the return of citizens’ emotional needs.In order to effectively enhance the audience’s recognition and attention to the mainstream media,strengthen citizens’ information identification and sense of belonging to the national mainstream values,the mainstream media began to carry out "Emotional turn" in the production of "Vlog+ News",taking "emotion" as a breakthrough to provide people with new choices and new channels for emotional connection.This paper uses content analysis method and case analysis method to analyze the characteristics of emotional communication content presented by CCTV Vlog news.What are the strategies of emotional communication? Finally,on the basis of the above review,summarize the current mainstream media better use emotion strategy to release Vlog news related enlightenment.First of all,the Vlog news published on CCTV client for emotional communication content characteristics analysis.296 valid samples from July 2020 to July 2022 are taken as the final research samples.Coding and data collection are carried out according to nine categories: news theme,news title,news narrative perspective,narrative subject,use of multimedia materials,background music,page views,comments and emotional tendency of news content.Classification of Vlog news emotional communication content features.Secondly,on the basis of the analysis of emotional content,the paper summarizes the emotional communication strategy of CCTV Vlog news: through specific reporting themes to promote the spirit of patriotism,humanistic feelings and other themes,to create emotional experience of empathy;Reporting series Vlog works achieve "continuity" emotional transmission;Experience,fact and emotion are parallel through micro perspective and micro scene;Use friendly discourse style and rich audiovisual factors to create innovative media products.Finally,there are both opportunities and challenges on the way of emotional communication.In order to make better use of Vlog news for emotional communication,the traditional mainstream media represented by CCTV should construct emotional identification path in the all-media matrix,cultivate personality blogger IP and grasp the balance between emotional factors and rational orientation,so as to achieve a benign and effective effect of emotional communication. |
PDF Full Text Request