Research On The Narrative Of Vlog News Of "Vlog Of The NPC And CPPCC" Of The Sina Weibo Platform

The development of communication technology has brought a new atmosphere to the media environment,and the emergence of Vlog also provides a new direction for the reform of news reporting.Under the background of media integration,the mainstream media has made a new breakthrough and attempt,and began to explore the emerging reporting method of "Vlog News".This article takes the "Vlog of the NPC and CPPCC" released by the mainstream media on the Sina Weibo platform during the NPC and CPPCC from 2019 to2021 as the research object.The samples were collected from China Daily,People’s Daily,People’s Daily,CCTV News,Guangming Daily,CCTV.com,CGTN,Xinhua News Agency and their related accounts on the Sina Weibo platform,and a total of 104 videos with the "Vlog of the NPC and CPPCC" tags in these accounts were selected as research samples.This article first summarizes the development context of Vlog news and the characteristics of Vlog news,and then uses the content analysis method and case analysis method to analyze the narrative voice,narrative discourse and narrative strategy in the sample based on the theory of news narratology,and looks forward to the development path of Vlog news in mainstream media in the future.This study found that in terms of narrative sound,the "Vlog of the NPC and CPPCC" narrators have diversified identities,and the communication with the audience has a sense of reality and interactivity.The first-person narrative perspective is the characteristic of the "Vlog of the NPC and CPPCC",and it also interprets the NPC and CPPCC from multiple perspectives and limited omniscient perspective.In terms of narrative discourse,the "Vlog of the NPC and CPPCC" is mainly based on chronological order,and with the colorful narrative language.In terms of narrative strategy,the "Vlog of the NPC and CPPCC" starts from the topic related to daily life,integrated with cyberspeak,and vividly shows the unique charm of Vlog news.In order to further promote the development of mainstream media Vlog news,this article believes that mainstream media should focus on creating personalized IP(Intellectual Property),breaking the inherent impression that mainstream media is a "communicators",with a youthful narrative voice,while giving play to the characteristics of Vlog news narrative,deeply cultivating the content of reports,and carefully planning news topics,so as to enhance the guidance,credibility,influence and communication of mainstream media.