| In the context of the mobile Internet era,mainstream media adopts the integration of "Internet thinking" and emerging media to become the main means of media integration,and mobile,social,and scene-based communication have become the main focus of mainstream media's innovation.In recent years,Vlog,as a new form of video dissemination,has attracted the attention of young people.In 2019,mainstream media created innovative news reporting methods such as "Vlog of the Two Sessions" and "Kanghui Vlog" with the theme of "Forefront of Great Power Diplomacy",which broadened the mainstream media's dissemination path.During the Spring Festival of 2020,when the new coronavirus pneumonia epidemic broke out,my country's mainstream media sent reporters to the frontline of the epidemic to try to spread news in the form of "Vlog News".This article mainly focuses on the "Wuhan Vlog" launched by CCTV News during the COVID-19 pandemic.A total of 50 videos from the CCTV News account of the Bilibili platform from January 1,2020 to April 31,2020 are selected as the research object.The sample,based on the framework theory,adopted the content analysis method to construct the subject category,the news source category,the media coverage direction category,and the report duration category;and the unique reporting method and dissemination of the "Wuhan Vlog" using the case analysis method The method was analyzed in detail.The study found that during the new crown pneumonia epidemic,CCTV News used the "Vlog News" method of news reporting as a ma instream media.The characteristics of the framework are: the theme is set to respond to the hot issues of the epidemic in a timely manner,the source of the news shows humanistic care,and the reporting direction reflects the positive public opinion guida nce of the mainstream media.,The reporting method takes advantage of the personalized expression of "Vlog News".At the same time,there are some shortcomings that require continuous improvement by the media in practice. |
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