The Research On Vlog News Reports Of CCTV News Client

With the innovation of media technology and the further simplification of video production technology,the audiovisualization of news has become a common dissemination phenomenon.With its unique characteristics,Vlog has attracted the attention of a large number of young people and won a place in the highly competitive short video market.In recent years,with the blessing of major mainstream media,Vlog has begun to be used in news reports on a large scale,and it has achieved good dissemination effects among youth groups.CCTV News is one of the domestic mainstream media that began to test Vlog and news reports earlier.It actively explored and operated on Weibo,We Chat,client,Tik Tok and other ports,and gradually established a relatively complete Vlog news report matrix.Analyzing the 313 Vlog news reports on the CCTV news client from January 2019 to July 2020,it can be found that they have the following characteristics: a wide range of topics,keeping up with current events,and paying attention to people's livelihood;making multiple narrative subjects and bringing users closer Distance,flexible use of time,clearer narratives,extensive use of multimedia materials,enhanced audio-visual experience,borrowing new media technologies,and strengthening on-site effects;in the release,diverse releases stimulate users' desire to click,multi-form releases facilitate users to understand information,and evening releases are consistent User browsing habits.There are many factors behind the formation of these characteristics.From the perspective of the main body of communication,it has a high-quality media team and a wide user base.From the perspective of communication awareness,the platform attaches great importance to media integration and continuously strives to innovate media products.From the perspective of communication resources,it has a huge material library and multi-platform linkage cooperation.Resources.Although it initially has some exclusive features,there are also some shortcomings.Such as lack of column settings,relatively fragmented scenes,insufficient brand effect,and poor communication effect.In response to these shortcomings,combined with news communication theories and cases,the following measures should be taken: enhance column awareness and improve column construction;adhere to professional concepts and highlight key content;promote brand IP and continue to attract users;adjust multi-party strategies to improve communication effects.Although Vlog has been widely used in news reporting in China,there are still many areas to be perfected for Vlog news in the preliminary stage of development.Whether it is Vlog or VR,AR and other new technologies used in news reporting,with the deepening of media practice,there will be a longer way to go in the future.Regardless of the development of communication technology and means,the key to an invincible position for a media is to always insist on "content is king."...