| In the information age, the rapid development of technology has created a new channel for the dissemination of information. When it comes out, mobile phone news app as a new information carrier, with its convenience, fast and timely information, interactive function, diversity and other advantages, has attracted more and more attention. Nowadays, with a huge number of users and a large market share,mobile phone news app is becoming a new carrier compared with newspapers,television, news portal, mobile phone newspapers and other news media. But in the course of its development, there has been many problems, which cannot be ignored is its profit model.At present, major mobile phone news app in China is still making progress. For the profit model, the industry is in active exploration and trial stage. In the meantime,the problem has also attracted academic attention and research. Especially in the background of media convergence, how to build and improve the profit model of the mobile phone news app, is a very worthy study.On the basis of Slywotzky's profit model theory and Porter' s value chain theory,using many research methods such as literature analysis, comparative analysis and case analysis,this paper aims to explore the profit model of mobile phone news app.The article argues, the profit model is composed of four elements, which include profit point, profit source, profit leverage, profit barrier, and they promote the profit model of mobile phone news app. Currently, mobile phone news apps in our country are generally facing profit bottleneck. Specifically, this paper analyses the factors restricting the profit model of China's mobile phone news app from two aspects.The external factors contain the constraints of market environment and hardware condition, as well as the lack of policy guidance. The internal factors manifest the insufficient development of profit elements, incomplete and weakness of value chains and the singleness of the operation mode. These constraints above limit the profit model and the development of mobile phone news app in China.In view of the existing profit model of Chinese mobile phone news app, this paper targeted to put forward the following optimization strategy, which includes making efforts to the development of profit elements, strengthening the weak link in the value chain and expanding types of profit model in order to make larger profits.More specifically, in the process of making efforts to the development of profitelements, mobile phone news app needs to produce new product and services, focus on the customer segmentation and the relationship of different interest groups, carry out a series of activities to create value and maintain profit growth barrier. For the process of strengthening the weak link in the value chain, mobile phone news app can be optimized from the upstream, midstream and downstream. For the type of innovative profit model, mobile phone news app can create more benefits through the electronic commerce, value-added services, marketing and other means. |
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