Research On The Coverage Of The Novel Coronavirus Pneumonia In Wuhan By Financial Media From The Perspective Of Framework Theory ——With The Caijing Magazine We Chat Official Account As An Example

At the end of 2019,new pneumonia broke out in Wuhan,China.When an Epidemic breaks out,a common is issued.it is our central government's responsibility to prevent and control it,they activated the first-level health incident response at the first time and started to deploy comprehensive epidemic prevention strategy,Major public health emergencies have always been the focus of media attention because of their unpredictability and continuous influence.The full media coverage of the new crown disease not only satisfies the right of the audience to know,but also helps the government to make quick decisions.Compared with General Comprehensive Media,Caijing magazine is a professional media and has been deeply involved in the field of finance and Economics.Since its publication,Caijing magazine has been adhering to the news concept of “Independence,exclusiveness and originality”,it is a must-read publication for policy-makers,researchers and managers in the field of politics and economics.With the development of Internet and new media,Caijing magazine has set up official wechat,which not only reprints the magazine articles simultaneously,but also publishes some timely reports.On the whole,Caijing magazine's wechat account has more comprehensive reports and more research samples.So this article is an excerpt from a related article published by Caijing Magazine's wechat account during the Wuhan epidemic,and the content of the report text is broken down into nine categories: the report subject,the report quantity,the news source,the news source,the report focus,the news protagonist,the report genre,the layout design,and the report keynote,and in accordance with the high,medium and low three-level framework for a comprehensive analysis of the report.On the basis of clear research content,this paper makes text analysis,sums up the characteristics and causes of the report on the epidemic situation of Wuhan new crown pneumonia in the wechat public account of Caijing magazine from the perspective of frame theory,and finally,on the basis of the existing research conclusions,the revelation of financial media's report on epidemic situation can provide reference for financial media's report on epidemic situation and other types of public health emergencies.The significance of this study is twofold: first,the analysis of the reporting framework of the wechat account of Caijing magazine during the Wuhan epidemic can be used as a supplement to the research on the reporting framework of public health emergencies in China's financial media;second,it provides the reference for the financial media to report and disseminate the public health emergencies in the future.