Financial Strategic Research Of China Television Media Co.ltd

Today is an era full of vitality and full of new challenges and opportunities.It is also an era of openness and win-win cooperation.Only by becoming a company with both new ideas and new thinking can we make steady progress in the huge economic flood.Nowadays,people are constantly improving their living standards and have higher and higher requirements on the quality of life.Therefore,the media industry ushered in a rare new stage of rapid development.However,the huge differences in consumers' personal preferences,the development of economic globalization and the constant updating of Internet technology make enterprises in the traditional media industry need to complete the transformation and upgrading as soon as possible.As an important component of a company's financial management,financial strategy can profoundly affect the sustainable development of a company.Because of this,it is very important to focus on analyzing the financial strategy of listed companies.This paper can be divided into six chapters in structure.The first chapter is the introduction of the whole paper.The second chapter introduces the related concepts and theoretical knowledge of harvard analytical framework and financial strategy,as well as the literature research at home and abroad.The third chapter begins the case analysis of China Television Media co.ltd..Firstly,it introduces the brief situation of the company,then analyzes the business situation of the company,then analyzes the situation of the industry and the strategy of the company,and finally explains the financial strategy adopted by the company.The fourth chapter makes accounting analysis,financial analysis and prospect analysis of China Television Media co.ltd.,so as to comprehensively evaluate the implementation of the financial strategy selected by China Television Media co.ltd.and its future development expectation,and find out the problems in the company's financial strategy.The fifth chapter,on the basis of the problems raised in the previous chapter,puts forward the countermeasures and suggestions for the improvement of the financial strategy of China Television Media co.ltd.by using the analysis method of establishing the financial strategy matrix.The sixth chapter is the conclusion and the deficiency of the research.Through research and analysis,we have clarified the financial strategy selected by China Television Media co.ltd.and also noticed that in the current situation,its use efficiency of financial resources is not high,just started to fund pressure,overall ability to create value is low,but the future is expected to be through the optimal allocation of resources and strategic adjustment to achieve sustained growth.Therefore,China Television Media co.ltd.should make full and reasonable use of debt financing and equity financing to find a more balanced financing structure.When evaluating the investment value of an investment project,we should not be afraid of risks.We should believe in the company's ability to resist risks and invest in those projects that have value and can make the enterprise profitable and help the enterprise realize value growth.In addition,dividend payout ratios should be further rationalized to attract more investors.