Analysis Of The Construction Of New Media Media Image Based On The Framework Theory

Since the beginning of this century,with the rapid development of the Internet,especially with the advent of the Web2.0 era,the new media platform represented by Weibo has played an increasingly important role in information dissemination and public opinion.According to the 43 rd "Statistical Report on the Development of China's Internet Network" released by China Internet Network Information Center(CNNIC)on February 28,2019 in Beijing,as of the end of December 2018,the total number of Internet users in China reached 829 million.56.53 million,the Internet penetration rate reached 59.6%,an increase of 3.8 percentage points from the end of 2017.In terms of population distribution,Chinese netizens are mainly in the 10-39 age group,and the most active group is the college students.Understanding and analysing the network usage of the majority of young people will help us grasp the ideological trends of young people,and the new media that specifically face this group will certainly be worthy of in-depth research and analysis.In our country,the Communist Youth League is such an organization that unites its thinking,unites and leads the youth to advance together,and fully and actively guides public opinion is also an important part of its work.The@Communist Youth League Centra,as the official Weibo of the Central Committee of the Communist Youth League,provides a good example for the academic community.This article takes @Communist Youth League Central as the research object,and grabbed a total of 6771 Weibo texts from December 31,2017 to December 31,2018,and used an isometric sampling method to extract 677 Weibo.As a sample,from the perspective of framework theory,through the quantitative and qualitative content analysis,try to analyze and summarize the construction of new media image.This article is divided into the following sections:The first chapter explains the research background,significance and main research contents and methods of this paper.This paper summarizes and studies the concepts of framework theory,media image,and the Central Committee of the Communist Youth League,and proposes the innovations and inadequacies of this paper.The second chapter explains the specific situation of the @Communist Youth League Centra and the Murray construction involved in this article.The third chapter,from the perspective of framework theory,according to the Chinese scholar Yan Renguo's structure division of the news framework level,from the "high,medium and low" three levels of sample content analysis.The fourth chapter,through the framework analysis of the previous chapter,summarizes the media image of the Central Committee of the Communist Youth League: political image,social image and cultural image.The fifth chapter explains and analyzes the media image construction strategy of the Communist Youth League Central Committee.The sixth chapter summarizes and discusses the shortcomings of the@Communist Youth League Centra,and puts forward suggestions for the image construction of similar Weibo.