A Report On Novel Coronavirus Pneumonia In The People's Daily With Tiktok Short Videos

In the new media era,short video,with its short,flat and fast media characteristics,has increasingly become one of the important media forms,which has changed the way of the audience to obtain information to a certain extent.Among them,the tiktok short video development is particularly fast,and has become the leader in many short video platforms.Tiktok has been coming to the traditional tiktok short video platform and innovative reporting mode with the advent of media convergence 2.The short video platform has gradually become a new place for traditional media to express their discourse and guide public opinion.Novel coronavirus pneumonia,as the representative of the people's daily,has maintained its correct value orientation and public opinion guidance during the new crown pneumonia epidemic.It adopted a comprehensive reporting method and relied on the short video tiktok platform to carry out a high frequency,multi-level and comprehensive report on the epidemic situation,and played a positive role in guiding public opinion.In this study,the short video of People's Daily vibrato was selected as the object,and 647 epidemic reports published by the vibrato platform from January 20,2020 to February 15,2021 were selected as statistical samples.The news report framework theory put forward by Zang Guoren was mainly adopted,and the content analysis method and text analysis method were used to analyze the epidemic reports published by Zang Guoren from both quantitative and qualitative aspects.This paper analyzes the epidemic reports published by People's Daily from macro,meso and micro perspectives,and tries to explore the strategies and methods of using short videos to guide public opinion during the epidemic period,so as to provide feasible suggestions for other domestic media.In the first chapter of this paper,from the macro level,from the two aspects of report theme and report popularity,through horizontal and vertical observation and comparative analysis,we have a macro grasp of the content selection and construction of People's Daily's vibrato short video,and draw a conclusion that it can arrange topics reasonably according to the development of the epidemic situation,take the initiative to make a sound,and dynamically present the factual information of the epidemic situation.In the second chapter,from the perspective of narrative mode,the plots and issues of People's Daily's short vibrato video in epidemic reporting are analyzed.It adopts the structure of plot framework as the main one and issue framework as the auxiliary one,innovates narrative mode,focuses on plot narrative,insists on positive guidance,and always adheres to the "people-oriented" reporting concept,and pays attention to the epidemic front and the interests of ordinary people from a folk narrative perspective.In chapter three,based on multimodal discourse analysis theory,the images and texts of People's Daily's vibrato short videos in epidemic reports are analyzed from the micro level,and it is found that they are based on the media characteristics of short videos,comprehensively use video images,sounds,words and colors,and adopt metaphorical and metonymic discourse rhetoric techniques,thus realizing the relationship among government,media and audience,making them participants in shaping national will and playing an important guiding role in epidemic public opinion.The fourth chapter is based on the analysis and research of the first three chapters,and summarizes the innovation of people's daily in the use of tiktok short video during the epidemic period,and provides feasible suggestions for other media in China.