Research On Weibo Reports Of Regional Media In Public Health Emergencies ——Based On Pidu Chengdu COVID-19 Epidemic

The COVID-19 epidemic has been spreading globally since 2019.0ur country's social production and life,especially the people's health and safety have been greatly affected in the early stage of the epidemic.Thanks to the prompt and powerful response of the central government and the institutional advantages under the centralized and unified leadership of the CPC,our country puts the people's life safety and health first,and achieved strategic results in winning the defense of Wuhan in the early stages of the epidemic.We are the first to have entered the "post-epidemic era." The anti-epidemic spirit like a jewel of the times is shining on the road to the great rejuvenation of the Chinese nation.With the gradual liberalization of the entire social and economic life over the past year,sporadic cases will still occur in some regions and cities in my country.The prevention and control of the epidemic have become normal.As a major public health emergency,the COVID-19 epidemic epidemic is urgent,destructive and continuous.When public health emergencies broke out in certain areas,regional media played a huge role in disseminating factual information,communicating and interacting,reflecting public sentiments,and guiding public opinion.It not only satisfies the public's right to know,stabilizes people's hearts,but also assists the government in crisis management.The Chengdu Pidu epidemic is typical of China Partial regional epidemics,Chengdu achieved effective and timely response to sudden outbreaks.The suddenness of major public health emergencies determines that media communication strategies must pay attention to timeliness extremely,and Weibo has a unique advantage in this regard.Based on the background of the COVID-19 epidemic,this study selects the Weibo of "Chengdu Release" and "Cover News" as the research objects.The sample scope selected for this study is the Weibo content of "Chengdu Release" and "Cover News" related to the COVID-19 epidemic from December 1 to December 31 in 2020.This research adopts a combination of qualitative and quantitative methods,including content analysis,case study,and literature analysis.I combined with framework theory and crisis public relations theory to complete the research which has the theoretical significance of expanding the scope of related theoretical research.This research is divided into five parts.The first part is the introduction.The second part is "theoretical basis and concept definition",which briefly explains the theoretical basis of Crisis PR,framework theory.With theories related to crisis public relations,the concept definition of "public health emergencies" and the COVID-19 epidemic in Chengdu Pidu and its crisis transmission process were introduced,and the necessity of spreading by regional mainstream media in public health emergencies was analyzed.The third chapter introduces the research design,and reveals the Weibo media presentation of the Chengdu Pidu epidemic from five aspects: the number of reports,the theme of the report,the tendency of the report,the form of the report and the protagonist of the news.The fourth chapter is based on Zang Guoren's news framework theory,and analyzes the Weibo content in a more in-depth way from the three levels of high,medium and low.The fifth chapter is based on the previous article,analyzes the reasons for the formation of the Weibo content framework of the Chengdu Pidu epidemic situation,and summarizes the enlightenment of this article,which provides a reference for regional media communication in public health emergencies.While regional media reports on local public health emergencies,they should adhere to the principle of timeliness and accuracy,optimize reporting strategies to achieve public opinion guidance through division of labor.In addition,regional media can seize the opportunity of public health emergencies to empower regional image dissemination.