Our Public Health Emergencies Media Communication Problems And Countermeasures

With economic globalization, public health emergencies occur higher frequencies, present new hair infectious diseases, disaster related drug-infested public health emergencies nots allow to ignore the characteristics and trends of such. Public health emergencies happen suddenly, broad, affect huge, endanger public health and life safety and easy to attract public attention and panic extensive, economic development, social stability and a significant impact people’s production and life.Emergent public health event is an important part of emergencies, inappropriate handling can cause even social crisis. Due to the lack of public information, coupled with the spread of partial media anomie, cause the harm of events the spread of expanding and panic atmosphere, increasing public health emergencies control difficulty. The media can’t communicate effectively with the public health administrative department, not conducive to the science of transmission of knowledge, still can cause negative pressure of public opinion, induce public management crisis, even cause public distrust of the administrative department of public health. In the crisis conditions, how to effectively deal with, eliminate media gossip and panic, to promote public health emergencies control, play a crucial role.Based on our public health emergencies, the media communication problems, ensure the paper proposes the legislative process, strengthen the public information to correctly guide dept to public opinion and to strengthen the media responsibility, regulating measures such as spreading information. Associated with the theory and practice of principle, the full text elaborates is divided into five parts:The first part introduction. Introduces expatiates the purpose, significance and research status from domestic and abroad, and research methods and innovations.The second part is the emergent public health event in history. The meaning and the media. Introduces the definition of emergent public health events and spread in China, the importance of public health emergencies media communication characteristics and history.The third part is our country of emergent public health events with the media problems roots. Mainly discusses our country public health emergencies media communication problems, discusses the deep roots.The fourth part is our country public health emergencies countermeasures of media. Mainly includes stepped-up lawmaking process, ensure that information public; Strengthen the communication guarantee information department authority, complete; To strengthen the media responsibility consciousness, the standard mode of transmission.The fifth part is the conclusion. To sum up, from the macro and micro two different angles, summarizes how to standardize Chinese public health emergencies, media communication, so as to meet the correct guiding consensus, promote incident control.This paper by the method of literature survey, comparative analysis and case analysis, comparison of outstanding achievement is from emergency public health events in China media history, media on the root causes of problems, according to a public health emergency of the unique characteristics of the media in public emergency in an important position, combined with the advanced experience of foreign countries, based on China’s national conditions, based on the construction of harmonious society demands, combined with the current media, especially the new media of the extensive influence of emergency public health events in China media strategies for further do well the emergent events of public health media to provide useful lessons.