Study On Public Emotion Communication In Public Health Emergencies

At the beginning of 2020,the novel coronavirus rapidly developed into a global public health emergency,with the virus’ s high risk and invisibility taking a heavy toll on people’s lives,travel and physical and mental health.Demand for information about the unknown virus has skyrocketed because of the risk to people’s lives and property associated with the pandemic.So at this time,the pandemic public opinion field is expanding and expanding in both traditional and new media.This stimulates public sentiment in a short space of time.By using social platforms to spread information and spread rumors,negative sentiment spreads,which greatly increases the social risk of a public health emergency.Therefore,in this paper,how the transmission of information about public health emergencies plays a role in public sentiment transmission through risk perception is the focus of this study.The empirical study on the effect of public risk perception on mood transmission of public health emergencies was conducted by questionnaire survey and data analysis.Combining the relevant literature and analysis,we found that: 1.2.Risk information has a positive impact on public mood transmission;Risk perception is positively correlated with public mood transmission.Risk information positively affects public perception of risk;Public perception of risk plays a part in the transmission of risk information and emotions in public health emergencies.To control the network emotion infection of public health emergencies,we should adopt the following strategies: for individuals,we should correctly understand the new coronavirus outbreak,improve their media literacy,regulate negative emotions and find reasonable ways to vent.For the government,we should improve the credibility of the government,strengthen the psychological guidance of the public and avoid forming group memory.For the news media industry,improve the accuracy and coverage of official information,speed up the updating of crisis information,and give full play to the role of media"gatekeepers".