Research On The Ritualized Communication Of The Online Reading Program "The Wonderful Read"

Since 2013,Chinese cultural variety shows have begun to develop.In recent years,thanks to the support and encouragement of national policies,they have shown an increasingly vigorous development trend and have become an important way to spread and carry forward culture.Original audio-visual programs have entered a stage of rapid development and become a key force driving the prosperity of the online audio-visual industry.On the basis of taking cultural connotation and entertainment elements into account,the online reading program "The wonderful book" leads the public to read classic books in the way of scene performance.The text analysis method is used in this paper,which focuses on the analysis of the text,barrage text and the collected data text of program comments.Literature research method was used to clarify the development of communication ritual research,and several key concepts were clarified.Using the case analysis method,collecting all kinds of data of the program,summed up the dual characteristics and social response;The participatory observation method was used to gain personal experience by participating in the ceremony.Guided by the theory of "Media Rituals" proposed by Nick Couldry a British communication scholar,this paper takes the online reading program "The wonderful book",which has the nature of ritual,as the research object.The emergence of mass media,especially network media,transcends the boundary of ritual,creates a broad space for media ritual,and at the same time creates two social categories,namely,participants in the media and spectators outside the media,whose identity is entirely endowed by the media.Based on this point of view,the paper first analyzes the program itself in the media ritual space.The program,symbol and performance space constitute the ritual object,and the performers and participants are the ritual subject.Secondly,this paper analyzes the promoting effect of network media on the ritualized communication of programs.On the one hand,the virtual ritual space is constructed,on the other hand,the group participating in the ceremony is expanded,and the behavior of spectators in the media ritual space is further analyzed.The media power relations discussed by Couldry have undergone new changes in the Internet era,and the programs show more obvious interaction with the audience.Finally,it summarizes the value significance of the ritualized communication achieved by the program.The visual expression of the ritual given by the media stimulates the reading behavior and promotes the development of the national reading.Through ritual communication activities,the audience's emotional resonance and cultural significance sharing can be triggered.Affirmed that the program gives consideration to the entertainment and culture at the same time the classic literature works and the real situation of the connection,in time to maintain the society.At the same time,it reflects on the possible deficiencies of the program and puts forward relevant suggestions for the problems in the communication process of the program,in order to provide a reference for the follow-up development of the program or the development of other cultural variety shows.