Research On Visual Rhetoric Strategy Of Rural Cultural Wall In The Context Of Rural Revitalization

As a major stategy for rural China,Rural Vitalization Stategy is of great significance to village.In the country’s media practice frequently takes the blunt one dimensional propaganda way,under the trend of world visualization,the Village Culture Wall with various cultural elements and visual symbol as the carrier of the space media become the important front for propaganda in the countryside rural revitalization,and constitute the rural space unique cultural landscape.In this study,477 samples were analyzed by Textual Analysis.Ultimately found the country revitalization of word building there is a dimension of Visual : in the form of visual level,the Village Culture Wall images through the countryside,farming scene,the extraction of symbols,such folk memory element implements scene rhetoric dimensions of space representation,On the visual cultural level,the Village Culture Wall realizes the space-time construction of nostalgia complex through the appropriation of nostalgic images attached to collective memory and ecological images attached to natural landscape.In terms of visual discourse analysis,the study found that cultural discourse in the construction of the wall in the country through the requisition of national image symbols achieved national discourse identity of legal and through the visual transferring of rural collective memory implements the rural community identity and social identity of rural culture,to that extent,the Village Culture Wall of visual rhetoric practice achieved its persuasion and identity discourse construction.In addition,the article finally,the lack of visual rhetoric in sample library critical interpretation of the samples found in current rural culture wall still exists insufficient content homogeneity,commercialization of production,interactive effect problem.To sovle these issues,the author according to the purpose of sampling quality samples extracted trope low context,story narrative mode,and the manner of Emotional interaction,aiming at facilitating the revitalization of rural culture construction practice.