Research On The Development Strategy Of "Three Rural" Short Videos Under The Context Of Rural Revitalization

In the context of the implementation of the rural revitalization strategy,a group of rural self-media young people seized the opportunity of short video entrepreneurship,based on the unique advantages and customs of their hometown,shooting short videos with the theme of “agriculture,rural areas and farmers” and uploading them to the content platform,and sending them to the mobile phone screen.Netizens showed off the demeanor of the new countryside.In order to win the battle against poverty and build a well-off society in an all-round way,the state vigorously targeted poverty alleviation,benefited farmers' policy support and technological empowerment.While short videos of “agriculture,rural areas and farmers” attracted attention,it also prompted a group of rural youths to become the “webs” that endorsed rural agricultural and sideline products red".These rural self-media practitioners promoted the specialties of their hometown through short videos,showing the lifestyle of the new rural and new farmers in the new era,and made their own contributions to the spread of rural culture.While the short videos of"agriculture,rural areas and farmers" have attracted attention in rural areas,they have also brought new ways to develop and become rich.The new farmers combine local advantages and use the "Internet + e-commerce"approach to sell agricultural and sideline products in rural areas to all parts of the country.While developing characteristic industries,they also contribute to the construction of beautiful villages.This article takes the Douyin platform as the research object,and selects ten short video bloggers from Henan and Sichuan provinces of "three rural" short video as research cases,and uses empirical research methods to subdivide the short video industry of "three rural" short video The field conducts content analysis and case analysis,and sorts out the current development status of "three rural" short videos.Through the collected data analysis and content analysis,summarize the development characteristics and functions of the "three rural" short video field,and also point out its shortcomings and the reasons for the problems,and then propose corresponding improvement suggestions to promote the "three rural" Better development of short videos.The article is divided into three parts.The first part is the introduction,expounding the research background and significance of the selected topic,combing the relevant research results at home and abroad,and putting forward the problems to be studied.The second part is the main body of the article,which consists of four chapters: Chapter One sorts out the development background,development process and role of "three rural" short videos in rural revitalization,and clarifies the "three rural" short videos in the context of rural revitalization.It has good development prospects.The second chapter analyzes the selected research objects in detail,and selects ten representative creators of “agriculture,rural areas and farmers” as the analysis samples,analyzes the collected information,and summarizes their creative characteristics and organizational forms.The third chapter analyzes the problems encountered in the development of "three rural" short videos,explores the reasons behind them,and puts forward suggestions for perfecting the development of "three rural" short videos.The third part of the article summarizes the full text and draws a conclusion.This article believes that the development of "agriculture,rural areas,and farmers" short video has led to the birth of a group of rural internet celebrities.Rural internet celebrities integrate surrounding resources through rural e-commerce,and to a certain extent promote the revitalization of the local agricultural and sideline products industry.However,the development of "agriculture,rural areas and farmers" short video still has certain limitations.There is no scale effect.It needs to increase online and offline interactions with different media platforms,integrate urban and rural resources,expand visibility and influence,and form a scale effect.Helping rural revitalization.