Research On The Presentation Of Shanxi's Image In The Two Media Forms Of "People's Daily"

Image refers to a special way of countering reality that distinguishes literature and art from science.The media image refers to the public's overall impression and evaluation of a certain object,which has become a reference coordinate for social relations and value scales.In the 1960 s,"media image" gradually came onto the stage as an academic concept,and the research and analysis of a region's media image has also attracted attention in recent years and has gradually emerged.Shanxi is an important birthplace of the Yellow River civilization in China and plays a pivotal role in historical development.It has received extensive attention since the founding of New China,but the research on Shanxi's regional media image has always been in a desert state,and related research is scarce.Therefore,this article takes the media image as the entry point from the perspective of agenda setting theory,and selects the paper version of my country's central agency newspaper "People's Daily" and the We Chat public account as the research objects.Select all news reports from 2014 to 2020(the first half of the year)to conduct research and analysis on agenda setting through content analysis,with a view to in-depth exploration of the characteristics of the presentation and shaping of Shanxi's local image under the two media forms of "People's Daily".This article first conducts a quantitative data analysis of all news reports related to Shanxi,and conducts the data in turn by dividing them into 8 categories(reporting time,report genre,report length,report tendency,report form,report topic,report area,and report object).Interpretation and analysis,on this basis,discuss the image presentation in traditional paper media and new media public accounts from the five major topics of politics,economy,culture,society,and ecology,and analyze the characteristics and characteristics of Shanxi's regional image agenda setting under the two media forms Correlation.Finally,the author puts forward corresponding suggestions and countermeasures based on the current image of Shanxi presented by the two media forms of "People's Daily",and provides a direction for shaping and optimizing Shanxi,which will continue to work hard in the new era.First,intensify government reforms,deepen supply-side structural reforms,and self-revolution inward.Secondly,to promote information openness and transparency,it is necessary to strengthen foreign exchanges and establish and enhance Shanxi's external image.Third,promote comprehensive media coverage and innovate media reporting methods.Fourth,improve the media literacy of citizens,thereby stabilizing the perception of the media image of the region.