Agenda Setting Function Study Of Network Media

Agenda setting function is one of the mass media's macro-social effects, its connotation is that, the topic of the people usually discussed in the mass media agenda setting for. We put forward the agenda setting function in the context of traditional media, at that time, the mass media was almost"monopoly"the agenda's setting, but the theory has the quality of history, no theories has the immutable. The internet is now at an alarming rate access to millions of households, now the agenda setting function should be advanced with the times, not only the mass media can setting the agenda, but also the public be able to set the agenda of their own through the medium of network.The paper have five sections, the agenda setting function in traditional media context, the agenda setting function in network media environment and so on. Paper mainly use the case studies, content analysis to discussed the net work agenda setting function and its Significance and problems, the conclusion is that in the Internet era, the dividing line in the information broadcasters and the receivers become fuzzy, not only the mass media can setting the agenda, but also the public be able to set the agenda of their own through the medium of network..The last part of the paper put forward some questions for agenda setting function of the network, and also put forward three countermeasure: The era of multiple centers of information dissemination to build a harmonious society, then promote the development of human civilization; enhance the status of citizen journalists to maintain balance of media ecology, then promote the development of the democracy process; encourage the citizen journalism grow healthy, to promote the common development of the citizen journalism and professional media. The strategies tend to encourage the public self- agenda setting, in order to find a fulcrum between the public self-agenda setting and the public mass media agenda setting, to make a win-win between the two equilibrium states, then to promote the balance of the information dissemination and to receive, and promote the process of China's democratization and development of human civilization.