Research On Intermedia Agenda Setting Under New Media Environment

The birth and development of the Internet led to momentary changes in the current media environment.Due to the high-speed spread of the Internet,low entry barrier,and strong interactivity,the public frequently intervenes in public opinion through social platforms and other tools,and even creates social hot spots.The traditional media's monopoly and control of public opinion have been broken,and under the pressure of the new media environment,they have been transformed or reformed in an attempt to re-establish their status in the competition between different media.In this context,this study selects the specific case of Shanxi Yulin Maternal Death Incident in 2017 and uses correlation calculations,Cross-Lagged correlation analyses as the research method,and try to studied whether there are still agenda setting and attributes agenda setting relations between professional media and self-media under the new media environment.The research results show that there is still a relationship between agenda setting and attribute agenda setting between professional media and self-media,and the topic issues and attributes transfer from the professional media to the self-media flows.In the case of public emergencies,the clear division of labor organization system,the ability of interviewing and writing and the credibility of the professional media accumulating over many years may be the main reason why they can set agendas and attribute agendas for self-media under the new media environment.The reason why the professional media continue to serve as a opinion leader.