Research On The Government Affairs Report Of Nanfang Daily's New Media Matrix

As the new media in the role of government affairs reported more and more important,the author to walk in the forefront of the country's "decisive battle crucial runoff out of poverty" in guangdong as the breakthrough point,in-depth to the guangdong provincial party committee mouthpiece,nets,side as the core of the nanfang daily new media matrix in the publicity,adopt what kind of communication strategy,and shows the characteristics of how to spread.Firstly,starting from the transformation road of Nanfang Daily,the paper clarifies the formation process and basic characteristics of the new media matrix of Nanfang Daily.Secondly,the characteristics of text,content and narrative structure of each platform of the new media matrix are analyzed.Taking the reports on the decisive battle and victory of poverty alleviation in Nanfang Daily's new media matrix as samples,the analysis is conducted from four aspects,namely,the report theme,the report genre,the report object and the report attribute.It is found that the theme of the reports focuses on the release of the measures of "decisive battle,decisive victory and poverty alleviation" and relevant information about the meeting learning.The report genre is mainly news and communication more suitable for the style of the new media platform.The objects of the reports are mostly Party,government organs and public institutions,and mostly positive reports.Thirdly,based on the analysis of the transmission mode,we find the three-dimensional matrix transmission,the integration of news production among the platforms of the matrix,and the joint efforts of in-depth reports and series interviews;Each platform information channel is numerous,the layout is comprehensive.The contents of platforms are interlinked with each other,presenting diversified forms of content display,such as a large number of text forms such as text,video,live broadcast,H5 or multimedia.At the same time,through the study,we found the shortcomings of the new media matrix in the implementation of the communication strategy of Nanfang Daily:in terms of content,the news content is too homogenized;On the platform,the interaction is not done in place;On strategy,did not give full play to the brand advantage of the South Department in three aspects.At the end of the paper,three measures are put forward to optimize the government affairs report: strengthening news selection and giving play to the local characteristics of Guangdong;We will improve the way we write conference reports and policy reports,and at the same time,we will go down to the grassroots level and speak for the people.Strengthen the linkage with all media of Southern Newspaper,give full play to the power of brand.In this way,the influence,creativity and vitality of the new media in the government affairs report of Nanfang Daily will be further enhanced...