Research Of Peasants' Media Image By People's Daily (2015-2021) Under The Background Of Poverty Alleviation

In order to realize the Chinese People's long-held dream of lifting themselves out of poverty,during the decisive stage of building a moderately prosperous society in an all-round way,general secretary Xi proposed the concept of targated poverty alleviation when he visited Shibadong village,in order to guide the country to win the battle against poverty.The rural poor,who account for nearly 100 million of the country's population,have become the focus of attention.Observing the image of the peasants in the media through reports in the authoritative People's Daily helps to show the results of poverty alleviation,and deepen the audience's understanding of poverty alleviation policies.A massive search of reports in People's Daily from Nov.29,2015,to Feb.25,2015,has yielded 213 results.Using Zang Guoren's frame theory,and the methods of Content analysis,text analysis and data analysis,this paper draws a conclusion on the building of peasants frame and its image characteristics in People's Daily,then it analyzes the reasons for the construction of the image,and finally explores the advantages and disadvantages of the construction,and how to further strengthen the construction of the image of peasants.The structure of this paper is divided into five parts.In the introduction part,it mainly analyzes the background,significance and research value of the topic,and sorts out the current research situation of media image,poverty alleviation and peasant image at home and abroad,and explain the innovation,research methods and theoretical basis of this study.On the basis of frame theory,the second chapter elaborates on sample selection and category construction,according to the high-level frame(report subject,report genre,report layout),the middle-level frame(report frequency,report object,report length,report position)and the low-level frame(title language,narrative content,narrative perspective),this paper analyzes news report frame of People's Daily.According to the frame analysis,the third chapter summarizes the characteristics and causes of poverty in news reports,and concludes five characteristics of the peasants' media image in People's Daily: the positive,optimistic and confident participants in poverty alleviation;the hard-working knowledge seekers;the diligent and willing-to-work entrepreneurial workers;the full of hope,pioneering and innovative practitioners;the determined disabled.The fourth chapter analyzes the construction strategy of media image of People's Daily from three angles: report position,report perspective and report language.The fifth chapter summarizes construction of the peasant media image and its shortcomings in People's Daily,and further improve the peasant media image.