Research Nanfang Daily Press Group Core Competitiveness

As digital media arises at the historic moment, the news media has entered into ahighly competitive and rapid development period. The mainstream media is facing anunprecedented omni-directional impact and challenges. Against this background, themainstream media are aphasic and do not be trusted by audiences, and so on...Only tobuild the core competencies of the mainstream media can solve the existing problems.This paper makes clear the connotation and constituent elements of media corecompetitiveness, it is consisted by media communication, media credibility and mediainfluence. Combing the Nanfang Daily Media Group, to analyze its features in differentstage of development, as well as the difficulties encountered during the period of thenew media. Exploring how Nanfang Daily Media Group solved troubles by buildingmedia core competitiveness. Cue in domestic mainstream media to building media corecompetitiveness, from the aspects of strategy and system.