| The relationship between media and politics is a classic academic topic.As a communication bridge connecting leaders and the public,media has become an important factor influencing the image of leadership.A good leadership media image not only enhances the public’s sense of political identity,but also helps leading cadres to better perform their political functions.Shaping and optimizing the leadership media image is an important academic topic.It also has a positive significance for promoting government image construction and optimizing public opinion guidance.Leading cadres play a vital role in the high-speed and orderly operation of society,and the image of leadership media affects the public’s evaluation and judgment of the authority and credibility of the state and government.Poverty alleviation is a worldwide problem,and poverty alleviation is a major problem that China urgently needs to solve.In the current poverty alleviation battle in Guizhou,leading cadres,as the main force for poverty alleviation,are commanders and implementers of poverty alleviation.Guizhou is one of the key poverty alleviation areas in the country.As one of the provinces with the deepest poverty level,the largest poverty level,and the largest number of poor people,Guizhou Provincial Party Committee has always regarded poverty alleviation as the biggest political responsibility,the biggest livelihood project,and the biggest development opportunity."Guizhou Daily",as the Guizhou Provincial Party Committee,is also the most influential party newspaper in Guizhou.It is the most authoritative channel for reporting on poverty alleviation.The newspaper closely focuses on the policies and policies of the party and government,and promotes the work track and effectivenessof poverty alleviation.Create a public opinion environment conducive to poverty alleviation.Therefore,it is of great practical significance to study the construction of the leading media image in the "Guizhou Daily" major poverty alleviation report.The author selected the "Guizhou Daily" major poverty alleviation report from January 2013 to December 2018.After screening,1826 effective samples were obtained.Based on the theory of the news framework,the theory of agenda setting was combined with the analysis of content analysis.The elements of the leading media image framework in the "Guizhou Daily" major poverty alleviation report are analyzed from two aspects: topic setting and reporting method,including the number of reports,the theme of the report,the tendency of the report,the perspective of the report,the source of the report,the length of the report,the genre of the report To summarize the characteristics of the news reporting framework at the content and form levels.Through text analysis,the discourse presentation of the leading media image in the "Guizhou Daily" major poverty alleviation report was studied from the aspects of reporting language rhetoric and reporting structure,and the types of the leading media image constructed in the "Guizhou Daily" major poverty alleviation report were analyzed.In the era of new media,analyze the problems existing in the inertia of traditional media thinking,and combine with the current changes in the concept of news to discuss its inspiration for the construction of the leading media image of the poverty alleviation report in Guizhou Daily: improve and optimize the framework of news reporting and enhance news Report quality;complementary perspectives promote balanced reporting and enrich sources of information;at the same time broaden the new ideas of newspaper network integration,enhance the communication power of the two micro-ends,and enhance the awareness of layout innovation,and promote the secondary communication of the aggregation platform. |
