| Facing the social development and technological progress,traditional media communication methods can no longer meet the communication needs of ethnic traditional festivals.It needs to use digital communication-HTML5,to explore the method system suitable for the propaganda of current ethnic traditional festivals.This research focus on the communication effect produced by HTML5 propaganda to trigger users’ thinking about the inheritance and protection of traditional ethnic festival culture.This essay takes the holiday themed HTML5 publicity design as the research object,through the analysis of the holiday publicity needs,combined with the characteristics of HTML5 advertising design,summarizes the HTML5 publicity design method for the traditional ethnic festival.It consists of five parts.The first part of the introduction explains the applicability of HTML5 propaganda to ethnic traditional festivals and puts forward the main research ideas and methods of this article.The second part summarizes the types and content of existing HTML5 products and focuses on the analysis of the needs of traditional ethnic festivals in the communication aspect and points out the problems in the promotion of ethnic minority traditional festivals represented by the clothing competition festival.The problems such as:inaccurate propaganda positioning,incoherent content,lack of interactivity,limited visual style,etc.,then carried out related research work.The third part puts forward the basis for solving the problem through design in combination with the publicity demand problem that needs to be solved urgently.Through user needs analysis and questionnaire survey,combining related cases,summarize the design points of the HTML5 publicity of the ethnic traditional festival.The point is: one is to avoid cognitive obstacles visually,and to increase interest;the other is to pay attention to interaction and guidance in functional composition.The fourth part proposes that the HTML5 propaganda design of the ethnic traditional festival must focus on the propaganda content,visual style,interaction method,emotional design,and other elements,and summarizes the design methods and ideas of the HTML5 propaganda of the Zhizuo Yi Competition Festival in Chu Xiong,and makes practice on specific design concepts.The fifth part summarizes and looks forward to the research.The propaganda of ethnic traditional festivals should take his advantages and power of new media communication methods to convey its cultural connotation in the most suitable way.For traditional ethnic festivals,the visual presentation and interactive experience of HTML5 propaganda have greatly promoted the inheritance and spread of culture.Simultaneously,HTML5 propaganda takes traditional ethnic festivals as the dissemination theme,which broadens the application field and enriches the content of HTML5 propaganda. |
