Research On The Application Of Chinese Traditional Festival Culture In Cell Phone Dynamic Wallpaper Design

Chinese traditional festival culture has precipitated many fine traditional cultures in generations,including a large number of ideological concepts and values,which are the treasures of China's traditional culture,and its formation of intangible cultural heritage fully reflects the aesthetic characteristics,values and spiritual pursuit of our people in different periods.However,due to the impact of foreign and novel cultural trends,the concept of traditional festivals is gradually fading among the new age youth population.Fortunately,the background of the Internet era has provided new methods and directions for the promotion and development of traditional culture.Today's era is an era of rapid development of digital media art,TV commercials,cell phones,and advertising projections are no less than new communication channels,which cover almost all age groups and are most likely to appear in contemporary people's life scenes in their daily lives,so that people are subconsciously influenced and receive the message.This research combines traditional festival culture with modern technology,using cell phones as a communication carrier to create cell phone dynamic wallpaper works with traditional festival culture elements.The subject matter is positioned among the eight most famous traditional festivals,and the traditional festival culture is analyzed and understood from the perspective of traditional festival cultural symbols,historical cultural symbols and traditional architectural symbols.This paper firstly studies the current situation of contemporary Chinese traditional festival culture communication,analyzes the problems encountered in traditional festival culture communication,and proposes relevant solutions.Secondly,the design principles of cell phone dynamic wallpaper are analyzed,and the method of case study is considered to sort out the advantages and disadvantages of different types of works,and the advantages and disadvantages of the cases are absorbed in the creation.Then the visual elements in the picture are analyzed,combined with the national trend style which is popular among young people nowadays,and the color characteristics and traditional Chinese cultural symbols of the national trend style illustration are explored to provide innovative ideas for the dynamic wallpaper picture style,and finally create a graduation design work with both traditional cultural heritage and modern sense.