A Study On The Changes Of The Sacrificial Rites Of The Qingming Festival In China From The Perspective Of Media Technology

In the current era of the flourishing and popularization of digital media,the traditional festivals and rituals that are highly valued by the state have taken on a new form of internet-based festivals and rituals,such as the rise of the online sacrifice on the Qingming Festival,let people stay at home in the cloud can be immersed in prayer and sacrifice ceremony.This change has caused a wide range of social controversy,some people think that the network sacrificial break through the time and space constraints,in essence,the traditional festival ceremony of the digital heritage.But some people also think that the network sacrifice can not completely replace the traditional Qingming festival sacrifice ceremony,the traditional festival ceremony moved to the network platform is a kind of disregard to the traditional culture.In this context,this paper raises the question of how the Traditional Sacrifice Ceremony of Qingming festival evolves in the new technological era from the perspective of media technology,and makes comprehensive use of multi-disciplinary theories,such as the ritual theory of communication and space theory,this paper discusses the characteristics of the new network sacrificial rites and the relationship between them and the traditional Qingming festival sacrificial rites,and clarifies the double influences on people and society behind them,in order to reflect and reflect on the development of media technology and the impact of changes in the Chinese traditional festival culture in the new technology era and provide some suggestions for the inheritance and development.The main conclusions of this study are as follows: 1.With the development of media technology,the Traditional Sacrifice Ceremony of Qingming festival was put on the network platform,and the network sacrifice became the new phenomenon of Qingming Festival.Among them,the network sacrifice also presents various forms of expression,such as the network Memorial Hall,the live broadcast sacrifice sweep,the virtual simulation sacrifice and so on,this also corresponds to the media technology from the website to live broadcast to virtual reality development.2.By borrowing the space theory and the "ritual" theory,we can find that the network sacrificial ceremony has new characteristics in form,nature,scope and space.3.The relationship between the traditional Qingming festival sacrifice ceremony and the network sacrifice is not incompatible,but still has the same cultural gene.They have the relations of integration,separation and adjustment,that is,the network sacrifice ceremony is the inheritance and persistence of the traditional Qingming festival sacrifice ceremony,such as the inheritance of the external form and cultural implication of the traditional Qingming festival sacrifice ceremony;In addition,from the simplification of the sacrificial process and the enrichment of the scene,we can also see the adjustment of the network sacrificial ceremony to the traditional Qingming Festival.4.The dual effects of media technology on the Traditional Sacrifice Ceremony of Qingming festival include: providing a new spreading position for the traditional sacrifice ceremony and injecting new blood into it,but at the same time,there are many problems such as the weakening of sacredness and the weakening of the relationship between people.It is necessary to adjust and optimize all kinds of problems by means of strengthening supervision and examination,government overall management,Internet users’ cultural self-confidence and identity.This article has certain theoretical and practical significance to the research on the Sacrifice Ceremony of Qingming Festival.From a theoretical point of view,the use of space theory and ritual theory in the course of the study is a useful expansion of the study of the Sacrificial Rites of the Qingming Festival,by further clarifying the evolution and characteristics of the sacrificial ceremony of the Qingming festival in China and its impact on individuals and society,it can provide a lot of enlightenment for how to inherit and develop Chinese traditional festival culture under the background of media technology.