Research On The Innovation Of Henan Satellite TV's "Chinese Festival" Series Program From The Perspective Of Communications

In recent years,with the country's increasing the protection of traditional culture,CCTV and local TV have launched a series of cultural variety shows with the dissemination of excellent traditional culture as the core.With the rapid development of these programs,the content is becoming more and more homogeneous.A large amount of homogeneous content not only causes the audience's aesthetic fatigue,but also leads to the audience's lower expectations for the program.He Nan TV's "Chinese Festivals" series has found another way to create with the theme of traditional festivals.It has innovated in content,form,scene,communication channels,etc.It has become a typical case of cultural variety show innovation,which has been recognized and supported by the media and audiences.This paper takes Henan Satellite TV's "Chinese Festival" series as the research object and analyzes the program from the perspective of communication.After research,it is found that in terms of content,the program not only shows traditional cultures such as folk culture,poetry culture,intangible cultural heritage,opera culture,etc.,but also conveys values such as patriotism and aerospace spirit.In terms of form,songs and dances are used as the main forms of expression,and the storyline program is used to bring Immersive viewing experience;in communication channels,the program actively embraces Internet thinking and adopts the broadcast mode of "focusing equal attention to the Taiwan network and the backstage";in terms of disseminating the audience,the program focuses on young audiences,pays attention to audience interaction and enables the audience to participate in the creation and dissemination of the program;In terms of communication effect,this paper makes a detailed analysis of the program's communication effect from two aspects: media reports and netizens' comments.After research,this article preliminarily clarifies the innovations of the "Chinese Festival" series from other cultural variety shows,analyzes some problems in the program,summarizes the innovations and shortcomings of the program,and explores what kind of enlightenment the success of the "Chinese Festival" series brings to the innovation of cultural variety shows.