A Study On The Strategies Of The Main Theme Of Festival Communication In The Context Of New Media

As the main tone of a society,the main melody reflects the development tendency and the essential law of the society.However,there are some difficulties when the news media propagandize it.How to use the existing technical means to better publicize the theme is an important task.The propaganda of the main theme is not only conducive to cultivating people's sense of identity,but also to maintaining social harmony and stability.Festival communication,as a kind of social communication,plays an important role in the propaganda of the main theme.It can stimulate people's patriotic feelings and national feelings on the basis of identity.October 1,2019 is the National Day of the People's Republic of China.The propaganda reports of the central radio and television station and People's Daily on this National Day have aroused strong responses from the people,especially the live broadcast of the military parade marking the 70th anniversary of National Day by the central radio and television station has made the patriotic feelings of the people reach a climax.The author found that the main theme of the propaganda strategy:the use of new media technology,to strengthen the people's interactive participation;Build national pride through the 70th anniversary of the founding of the People's Republic of China;The combination of online and offline,through the main theme of propaganda double space.The study of the successful strategy of the theme propaganda has reference significance to the theme propaganda in the future,making the theme better serve the stability and development of the society.