Research On The Development Strategy Of Domestic Data Journalism Based On Portal

Data journalism is an important application of big data in the field of news.As an innovative report form with data as the core,it forms a subversive contrast to the traditional news reports.At the same time,data journalism is also considered as a development opportunity for the traditional media.The pratice of data journalism in China starts from four major portals: Sohu,Netease,Tencent and Sina.After that,many traditional media in China have also invested in the trend of data journalism.After seven years of development,domestic data journalism has developed from "hot" to stable,returning to the starting point of portal website and looking at its panorama,we can explore the whole development of data journalism in China.Therefore,this paper takes 1811 data journalism products of three Internet portals-Netease,Sina and Sohu from 2011 to 2018 as samples,analyzes the development status of data news of the three Internet portals,considers the existing problems,and explores the future development countermeasures of data news by using the method of combination of qualitative and quantitative analysis.This paper is divided into five parts:The first part of this paper starts from the research background,through combing the relevant literature at home and abroad,to understand the research status at home and abroad,to establish the theoretical basis of this study,and to discuss the theoretical and practical significance of this study,so as to establish research methods and routes.The second part is an overview of data journalism.It clarifies the basic concepts from the origin,definition and characteristics of data journalism,and further analyzes the impact of data news on traditional media from news concept,news business and media structure,so as to determine the specific direction for research.The third part is the key part of this study,from the news theme,data sources,visual presentation,communication channels,team operation and other aspects of the sample library for coding processing,to achieve data quantification,a comprehensive review of the development status of data journalism of the three major portals.The fourth part,based on the analysis of the current situation of data journalism of three Internet portals,considers the existing problems,such as "pseudo data news" emerging in endlessly under the lack of professionalism,news narrative not in-depth,user interaction shallow,news theme entertainment.The fifth part is the exploration of development strategies.At present,the global data journalism is still developing.How to keep up with the pace,consolidate the existing development results and promote the value of data journalism is a must for scholars and industry personnel.Based on the practice of the three major portals and the development path of other data journalism at home and abroad,this paper proposes from the aspects of talent innovation,deep data cultivation,content differentiation,technology driving,etc In order to build a professional data news team,enrich the three-dimensional data source system,create the content highland of data journalism,and enhance the depth experience of users,in order to benefit the development of data journalism in China.