Actuality Analysis And Countermeasure Study On The Online Journalism Special Reports

This article selects the online journalism special reports as an object of study, regards the audience demands and the technology renovation as the consulting coordinates of study, reviews entirely the actuality and the current problems of the online journalism special reports, and goes deep into discuss the solutions and countermeasure which can be applied in practice.Three sections constitute the whole article. The first section emphasizes particularly on excavating deep the intension of the online journalism special reports, hackling systematically the whole development course of the online journalism special reports, and expatiating newly the characteristics and functions on communication. The second section discourses upon taking it as a stylebook the online journalism special reports which are mostly attached to the news websites in Chinese and partly in English, narrating from four aspects which include content construction, unfolding modality, relations between disseminator and receiver, and cooperation management, generalizing the actuality characteristics and analyzing the causes which result in the current problems of the online journalism special reports. The last section is the core of this article. It integrates some practical experience ahd relatively puts forward some feasible solutions and countermeasure, in allusion to the current problems of the online journalism special reports. These comprise five aspects, including report discrepancy, browse convenient, modality diversification, communication in depth, and cooperation routinization.This article regards the qualitative and quantitative analysis as the study method, and analyses the typical online journalism special reports by means of case description and comparison. Field survey and literature investigation are made use of getting together the material datum.